Our supply chains have been designed to drive cost efficiencies, optimize delivery times, and ensure product quality. However, this focus has contributed to unsustainable practices that compromise the well-being of our planet and society. It's time to unlearn this mindset and redefine the motivation behind our supply chains. We can no longer tolerate excessive packaging, inefficient logistics which increase GHG emissions, single-use plastics, exploitive labor practices, improper waste disposal, or chemical runoff.

This is why the first element of the UNLEARN model is to Unify Around the Why.

This is a companion website to the book Sustainable Supply Chain Orchestration: Unlearning for a Better Tomorrow.