In speaking about sustainable supply chains, “yeah but” statements almost always come up, refuting the need to change, stating that it's difficult since there is no precedent, or – here’s a new one – saying that it simply costs too much.

Established beliefs and outdated practices can be major barriers to implementing sustainable supply chain strategies. Before embarking on transformative change, organizations must first overcome pervasive myths that undermine the business case for environmental and social responsibility.

This is why the next element of the UNLEARN model is to Liberate from the Status Quo.

This is a companion website to the book Sustainable Supply Chain Orchestration: Unlearning for a Better Tomorrow.