In the journey toward building a more sustainable and resilient supply chain, the power of storytelling cannot be overstated. Stories have the unique ability to capture the human experience, engage hearts and minds, and inspire action. This chapter will explore how the strategic use of storytelling can be a transformative force in supply chain orchestration.

This is why the next element of the UNLEARN model is to Amplify the Story.

This is a companion website to the book Sustainable Supply Chain Orchestration: Unlearning for a Better Tomorrow.